A few years ago, the majority of financial service providers ignored topics such as robo-advice, blockchain, bitcoin or crowd-funding. These terms are still foreign words for most managers – but not for the major market actors: while only around $ 4 billion were invested in so-called “fintech” developments in 2013, this amount increased to $ 13 billion in 2014 and has reached approximately $19 billion last year.
At the same time, European supervisory authorities are adapting their legislation to this new situation. There are no longer any fundamental obstacles to disintermediation using the most advanced fintech solutions. At least the very large providers with the necessary IT and marketing budgets have already started out on their own to address their end customers directly and virtually. We certainly will continue to work in a “both ways” world for several years yet, but we need to be more and more attentive to the “new way”. Now is the time to think about fintech! At ACOLIN, we have been dealing with it intensely for quite some time. We will be happy to provide you with the information on how to communicate and reinforce your brand, as well as contact your end clients via ACOLIN connect. And we can also discuss your next steps towards your own B2C fintech solution.
Author: Daniel Häfele, CEO